Using the Power of Media to Positively Impact Lives.

$100 - $120M

ANNUAL BILLING

150 + CAMPAIGNS

PER YEAR IMPACTING LIVES & BEHAVIOR

23 + LANGUAGES

PLACED ACROSS ALL MEDIA TYPES

As a proudly independent, woman-owned, boutique agency with over 20 years of experience and 150+ campaigns annually, we excel in regional, national, and international markets with a specialty in heavily regulated industries. Our purpose-driven approach and commitment to reaching diverse audiences, integrated with cutting-edge technology and Artificial Intelligence, delivers industry-leading, privacy-first targeting capabilities.

SERVICES

What We Do

Harnessing the latest digital media technologies and staying up to date with the ever-changing media landscape, OpAD Media leverages the expertise of our experienced specialists to drive impactful campaigns. Our in-house trade desk, OM Trade Desk, ensures strategic placements in record time, complemented by our proprietary reporting dashboard, OpAD Analytics, for real-time campaign monitoring.
MEDIA TYPES & CAPABILITIES:
- OM Trade Desk
- OpAD Media Analytics
- Social Media
- Influencer Marketing
- Display Banner
- Over-The-Top (OTT)
- Streaming Video
- Streaming Audio + Podcasts
- Search
- High-Impact Media
- Rich Media and Native
OpAD Media specializes in Influencer Marketing, connecting brands with authentic voices to create compelling content that resonates with audiences. Through careful curated partnerships our team delivers industry relevant messaging that goes beyond traditional advertising, forging genuine connections and driving engagement.
Our approach is more than just a trend; it's a transformation in how brands communicate with consumers. We work hand-in-hand with your team, guiding them through every step of the process, from vetting influencers to onboarding content creators; ensuring thorough agreement documentation, compliance with disclosure regulations, and clear creative briefings.
The traditional broadcast team offers customized Radio and TV solutions. Through audience insights, market expertise and trending analysis, we make data driven decisions that connect with local audiences in meaningful ways.
Our sustained market presence has enabled our team to cultivate unique relationships with radio stations, TV stations, and influencers, ensuring premium placements, preferred rates, and exclusive opportunities for our clients.
We’ve built strong partnerships with multicultural vendors broadcasting in 13 different languages, delivering inclusive and culturally resonant messaging that elevates brand awareness and maximizes the value of every dollar spent.
Through our strong vendor relationships and placement volume, we secure initial discounts off rate cards, bonus overrides on static media, and consistent over-posting on transit interiors and ad boards.
Our team often gets get first choice on fire-sale opportunities and receive free vendor assistance with creative resizing and development. Additionally, we hold vendors accountable with a 100% proof of performance guarantee, meticulously reviewing all placements to ensure quality, going above and beyond industry standard.
Our strategy leverages knowledge of demand periods to maximize value and bonuses, selecting units strategically. We use geo-technology to ensure optimal unit placement without redundancy or obstructions and have access to Geopath information and other powerful research tools.
OpAD Media leverages research-backed insights to strategically drive campaign impressions and views. Our comprehensive research covers media trends, consumption patterns, and audience insights, ensuring your campaign are finely tuned for maximum impact. Deliver data-driven strategies to elevate your brand's visibility and engagement.
Navigate the intricate overlap between language and ethnicity targeting with OpAD Media’s Multicultural Media solutions. Innovate your approach by targeting via device and browser settings, utilizing multilingual vendors, and facilitating certified translation and creative production for all foreign languages.
- English
- Spanish
- Chinese
- Albania
- Arabic (TV)
- Bengali
- Cantonese
- French
- Haitian Creole (radio)
- Hindi
- Korean
- Mandarin
- Polish
- Russian
- Urdu
App marketing stands as a unique pillar of digital marketing, requiring specialized strategies to succeed in a competitive landscape.
Utilize OpAD Media's App Install marketing strategies to maximize your app's visibility and drive installations. We create tailored campaigns that target high-intent users across multiple platforms, ensuring your app reaches the right audience at the right time. With expert insights into Apple's iOS ecosystem and cross-channel optimization, we deliver results that boost app downloads and user engagement.

Certifications

OpAD Media is fully equipped to serve clients at every level, with certifications from New York City, New York State, and federal agencies. We are proud to be a federally certified small business, federally certified women-owned business, New York State certified women-owned business, and New York City certified women-owned business. Our credentials ensure compliance and expertise in delivering impactful campaigns across regulated industries.

New York City

Our certifications encompass television, scientific and technical services, advertising, public relations, and media buying, ensuring we meet the highest standards in each sector. From innovative media strategies to effective executions, we are positioned to support diverse campaigns across NYC’s dynamic market place.

NAICS 541830
NIGP 91501
NIGP 91502
NIGP 91504
NIGP 91514
NIGP 91515

New York State

Whether raising awareness, driving traffic, or launching a new product, our team excels are developing custom-tailored media plans and strategies to achieve your goals. Equipped to handle marketing consulting, media buying to television and radio, and comprehensive advertising solutions, OpAD is our trusted partner for effective, results-driven campaigns.

NAICS 541613

Federal

Fully certified to operate at the federal level, OpAD provides expert services as an advertising and media buying agency. We specialize in indoor and outdoor display advertising, along with a wide range of other services related to advertising. Our federal certifications ensure that we can seamlessly execute campaigns across diverse platforms while adhering to stringent regulatory requirements.

NAICS 541810
NAICS 541830
NAICS 541850
NAICS 541890

OpAD Analytics

Gain real-time, daily access to comprehensive campaign insights, ranging from granular data points to overarching top-line metrics, all integrated into our bespoke analytics dashboard. This fully customized dashboard is tailored to the unique goals of each advertising initiative, enabling a clear and actionable understanding of performance. Custom measurements, KPIs, and dimensions are woven into every visual report, ensuring the data is aligned with campaign objectives. The dashboard supports flexible reporting, empowering users to drill down into specific metrics or view consolidated summaries, enabling data-driven decision-making at every stage of the campaign. Visualizations are dynamically updated and easy to interpret, ensuring that key trends and insights are surfaced quickly, helping optimize strategies and improve ROI across digital advertising efforts.