Driven by Innovation,
Anchored in Strategy, and
Dedicated to Client Success.
HISTORY
Growth and Innovation
Since our start, OpAD Media has been more than just a business; it's a testament to how media can positively impact lives.
Our journey is about adaptation, resilience, and growth. We have witnessed the dawn of digital advertising, the rise of social media, the birth of the creator economy, and the integration of artificial intelligence. With each shift, we have embraced change, constantly redefining our role at the forefront of innovation.
Today, as technology accelerates and attention spans shrink, we are on the edge of a new era of media. That's why we have restructured, reassessed, and refocused to stay ahead of media trends and innovations.
Women-owned and operated, we are driven by innovation, rooted in strategy, and committed to our clients' success. We strive for excellence in every plan we create and every strategy we execute. We aren't just adapting to change; we are shaping the future of media, one campaign at a time. As we continue to grow and evolve, we invite you to join us.
Together, let’s surpass expectations, break boundaries, and harness the power of media to make a positive impact.
LEADERSHIP
Inspiring Impact
Introducing the leadership team at OpAD Media: a dedicated group of women, each bringing their unique skills to the ever-changing media industry. Their collaboration represents the heart of OpAD Media, blending talent, experience, and passion.
They are committed leaders, steering their agency into the future of media.
Left to Right: Dessy O’Keefe, Chelsea Derrico, Christina Riccitelli, Paige McGovern
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CEO, President
Chelsea Derrico is a dynamic leader in the media industry with over a decade of experience driving innovative strategies and delivering impactful results for clients across diverse sectors. As CEO and President of OpAD Media, she is committed to leading the company toward unprecedented success and strategic growth.
At OpAD, Chelsea has a proven track record of crafting and executing strategic account plans that optimize investments and exceed client expectations. By collaborating closely with senior leaders across all departments, she ensures smooth operations and consistently delivers exceptional value to clients.
Chelsea’s career is marked by a passion for excellence and a relentless focus on client success. From leading digital and client services teams on major initiatives to orchestrating comprehensive campaigns for top-tier clients, she consistently achieves measurable outcomes.
With a sharp instinct for overcoming challenges and a deep understanding of digital media, Chelsea excels at navigating complex landscapes and seizing new opportunities.
Chelsea believes in the power of collaboration and continuous learning to drive meaningful change and propel organizations toward long-term success.
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Chief Strategy Officer
Paige McGovern is a forward-thinking professional in the media industry with over eight years of experience driving strategic initiatives that elevate OpAD and its clients to new heights. As Chief Strategy Officer, she is dedicated to delivering meticulously crafted strategies that lead to impactful results.
Throughout her career, Paige has showcased her expertise in managing client services, overseeing high-volume accounts, and leading digital media strategy and execution. In her current role, she collaborates closely with account directors and strategists to ensure alignment with business goals while crafting innovative media strategies that consistently deliver exceptional outcomes. Paige also provides strategic guidance to account management teams, steering them in plan development, execution, and optimization across sectors like finance, legal, government, and public health.
Paige’s impressive track record includes successfully managing multi-media campaigns for high-profile clients with annual budgets exceeding $20 million. She is renowned for her ability to communicate campaign insights and recommendations clearly and effectively to clients.
Passionate about pushing the boundaries of media and making strategy and insights accessible, Paige is committed to delivering unmatched value to clients.
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Chief Client Officer
Dessy is a seasoned media and marketing professional with over 23 years of experience, bringing unparalleled expertise to the OpAD account team. As the overseer of all New York State media contracts and business activities, Dessy also spearheads OpAD Media’s Albany office, driving the company’s regional success.
With deep media solutions expertise in healthcare, utility/energy, entertainment, and legal categories, Dessy leverages her international experience to infuse every campaign with fresh, diverse perspectives. Her dual experience on both the media buying and vendor sides of the industry enriches OpAD’s media buying process, fostering valuable relationships and insights.
With extensive experience in both traditional and digital media—including hands-on work in local and national TV and radio—Dessy brings a well-rounded perspective to the agency's media buying strategies. She also leads OpAD Media’s research efforts, a critical component of the company's data-driven approach to media planning and execution.
She is dedicated to developing data-driven campaigns, consistently delivering strategic and impactful results. Dessy's leadership and innovative approach continue to elevate OpAD Media’s offerings and client success.
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Chief Innovation & Analytics Officer
Christina Riccitelli is a visionary leader at OpAD Media, bringing over a decade of expertise and strategic insight to her role as Chief Innovation and Analytics Officer. Throughout her tenure, Christina has excelled in key positions such as Senior Vice President of Programmatic, OTT, and Streaming Audio; Vice President of Programmatic Media; Senior Account Director; Director of Programmatic; Account Director; and Digital Strategist.
In her current role, Christina drives innovation at OpAD by focusing on the OM Trade Desk, OpAD Analytics, and technological advancements. She oversees the agency’s cutting-edge tech stack, in-house trade desk, and bespoke analytics solutions, ensuring seamless and impactful digital executions. Christina leads the programmatic, streaming audio, and OTT teams, continuously pushing the agency towards emerging trends and pioneering analytics capabilities.
Christina’s extensive experience includes managing high-profile campaigns for the NYS Department of Health, the New York City Department of Health, and other initiatives that significantly impact the health and behavior of New Yorkers. Her leadership and expertise continue to propel OpAD Media to the forefront of the industry, delivering exceptional value and forward-thinking solutions.
ETHOS
Integrity in Action
Our culture is not just a set of values; it’s a purpose-driven commitment that fuels everything we do. These six key principles are the foundation of our unwavering dedication to excellence and the driving force behind our mission. They define who we are and guide us in creating a workplace that thrives on innovation, positivity, and a shared sense of purpose.
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At OpAD, agility is more than just a buzzword. We embrace the ever-changing landscape of media buying and planning by staying nimble and adapting swiftly to new trends, technologies, and market dynamics. Our agile approach ensures that we remain ahead of the curve, constantly innovating and delivering impactful solutions for our clients.
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Confidence is the cornerstone of our approach to media buying and planning. We approach every campaign with self-assurance leveraging our expertise and insights to make, bold decisions and drive results. With a confident mindset, we tackle challenges fearlessly, knowing that we have the knowledge, skills, and determination to succeed.
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Dedication is at the heart of everything we do at OpAD. We are committed to delivering excellence in media buying and planning, going above and beyond to exceed client expectations. Our team is passionately devoted to our work, consistently striving for perfection and setting new standards of quality and innovation in the industry.
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We believe in the power of purpose-driven media buying and planning. We align our strategies with our clients’ goals and values, ensuring that eery campaign serves a meaningful purpose and makes a positive impact. Our purpose-driven approach guides every decision we make, driving us to create campaigns that resonate with audiences and drive real-world change.
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Attention to detail is paramount in media buying and planning, and at OpAD, we leave no stone unturned. We are meticulous in our approach, meticulously analyzing data, optimizing strategies, and fine-tuning every aspect of our campaigns to perfection. Our meticulousness sets us apart, ensuring that every campaign we deliver is flawlessly executed and maximizes ROI for our clients.
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In the fast-paced world of media, resilience is key to overcoming challenges and achieving success. At OpAd, we cultivate resilience by fostering a culture of perseverance and determination. We face setbacks head-on, learn from them, and emerge stronger, always pushing forward with unwavering resolve to achieve our goals.
At OpAD, our dedicated media experts infuse decades of experience and a fresh perspective into every project.
Behind every campaign, you’ll find our passionate team working tirelessly to turn your vision into tangible, impactful results, and campaign success.
Every step, supported; every obstacle, anticipated.
COMPANY CULTURE
Harnessing Growth,
Building Community
At OpAD Media, we’re all about cultivating a culture that goes beyond the confines of our workplace. From team-building events that get us out of the office to our Employee Resource Groups (ERGs), we are dedicated to building a community where everyone feels valued and empowered. Whether it’s a brainstorming session over coffee or a bonding event under the city lights, we’re not just colleagues, we are a team. Join us at OpAD, where our work is more than a nine-to-five — it’s about fostering community and using the power of media to positively impact lives.
We prioritize inclusivity through our ERGs, recognizing the importance of providing safe spaces where all employees can thrive. These groups foster a sense of belonging and empowerment, ensuring that diverse voices are heard and valued within our organization.
