WHO WE ARE

Service is the strategy.

Leadership

EQ is the Advantage.

Four women. One standard: do it right, do it well, and never stop looking ahead. In an industry where no two days are the same, we focus on fostering excellence as a habit across our team. Having each spent over a decade at OpAD, our leadership team knows this business from the inside out, having grown with it, risen through it, and now leading it in a way that brings care, sound judgement, and the ability to navigate complexity. Success at OpAD looks like groundbreaking work for our clients and long-standing relationships built on confidence, continuity, and trust, without ever confusing consistency with complacency. Our standards continue to evolve, and our team continues to raise the bar.

Chelsea Derrico

CEO, President

Paige McGovern

Chief Strategy Officer

Dessy O'Keefe

Chief Client Officer

Christina Riccitelli

Chief Innovation & Analytics Officer

Our Values

Agile

Agility isn't a buzzword here — it's how we work. We adapt swiftly to new trends, market dynamics, and technologies on behalf of our clients.

Confident

We back every decision with expertise, and we make them without hesitation.

Purpose Driven

We don't just plan media. We ask why it matters first — and build everything from there.

Dedicated

We hold ourselves to a standard most people would find unreasonable. Our clients find it refreshing.

Meticulous

We sweat the details — every number, every placement, every decision. Every campaign we deliver is flawlessly executed and maximizes ROI for our clients.

Resilient

We foster a culture of perseverance and determination, facing challenges head-on and navigating even the toughest obstacles with steadiness and intention.

At a Glance

2004

Founded

50+

People across three offices

3 OFFICES

New York City, Albany, Philadelphia

2X MEDIAPOST WINNER

Planning & Buying Awards, 2024, 2025

Our Culture

Harnessing Growth, Building Community.

OpAD Media women-led leadership team in a candid professional portrait

OpAD Media team gathered at a company event

OpAD Media employees sharing a team meal during a company gathering

OpAD Media team group portrait celebrating company culture and collaboration

OpAD Media leadership presenting during an internal strategy meeting at NYC headquarters

OpAD Media employees seated together during a team member celebration lunch

OpAD Media team members together at a fun New York City company outing

OpAD Media employees standing with New York State Division of Human Rights client team together in a New York City subway station in front of media placements

OpAD Media team visiting MoMA during a company culture NYC Pride event supporting LGBTQIA+ community, rights, art, music, and culture

OpAD Media leadership celebrate winning the Schneps Power Women of Manhattan award in NYC

OpAD Media employees attending an iHeart Media event posing with musician Mike Posner

OpAD Media colleagues happy and collaborating during an in-office working session

OpAD Media team members together during a New York City company outing team dinner

OpAD Media employees at a team event watching live sports at a happy hour event

OpAD Media CEO attending the WBENC conference for women-owned businesses

OpAD Media Chief Client Officer speaking on an industry leader panel about media and marketing trends and equity in media with other New York City Best Media Agencies

OpAD Media Chief Innovation and Analytics Officer attending CES to explore media, technology, AI, Artificial Intelligence, and innovation

OpAD Media traditional media broadcast media team members at a New York City industry and culture event

OpAD Media employees at OpAD Media Albany, New York office supporting an annual philanthropic community donation drive in the office at 150 State Street in Albany, NY to give back to the local community

OpAD Media team gathered for a company culture and team-building event playing pickleball, being competitive, having food and drinks, at City Pickle Times Square

OpAD Media employees wearing high quality branded apparel at a company team event

OpAD Media team members celebrating team culture together at a company wine tasting event

Meet the Team

Jennefer Abdullah

Associate Ad Operations Director, Senior Trader

Laura Arceri

Financial Services

Marla Arum

Senior Vice President, Audio

Marjorie Auster

Senior Broadcast Account Director

Andrea Blum

Senior Media Specialist, Broadcast

Juliette Castiel

Account Director

Santino Condeluci

Vice President, OOH & Print Strategy

Sarah Coogan

Vice President, Digital

Sara Correa

Associate Director of Analytics

Ashley Dark

Project Manager

Brianna Davis

Chief of Staff

Chelsea Derrico

CEO & President

Lilian Diaz

Billing Coordinator

Hannah Dillon

Co-Chief Creative Officer

Erin Focone

Account Director

Doris Fong

Financial Analyst

Robin Golden

Principal

Liz Gore

Senior Broadcast Account Director

Sally Green

Media Specialist, Broadcast

Lonnie Greenberg

Senior Vice President, Video

Nancy Hoang

Business Development Strategist

Irene Kerpelev

Coordinator, Accounts and Creative Services

Kayla Kolb

Social and Search Specialist

Gwynn Leibowitz

Executive Vice President, Client & Financial Services

Laurel Light

Senior Operations Coordinator

Kimberly Lorenzo

Senior Strategist Audio

Germaine Lucas

Traditional Broadcast Buyer & Operations Coordinator

Johnny Lun

Senior Trader

Stephanie Marcia

Senior Manager, Financial Services

Paige Mcgovern

Chief Strategy Officer

Mike McManus

Account Director

Judy Merilus

Accounts Payable & Financial Services

Cassandra Miguel

Senior Account Director

Devin Morse

Senior Media Director, Search & Social

Archnashree Nellan

Senior Social and Search Specialist

Dessy O'Keefe

Chief Client Officer

Karissa Olsen

Senior Manager, Accounts & Creative Operations

Mandy Perez

Out-of-Home and Print Media Strategist

McKinley Polla

Senior Account Director

Jenn Ratcliffe

Senior Broadcast Account Director

Christina Riccitelli

Chief Innovation & Analytics Officer

Ashley Rowe

Senior Broadcast Account Director

Kristen Sachs

Co-Chief Creative Officer

Nolan Santo

Associate Account Director

Beatriz Bolognesi Souza

Programmatic Specialist

Francesco Spatoloni

Associate Ad Operations Specialist

Veronica Sullivan

Vice President, Client Services & Digital Strategy

Rachel Sutphin

Senior Programmatic Media Director

Catherine Vantine

Human Resources Director

Rachel Wasserman

Director of National Accounts

Michelle Marcia Zhanay

Accounting Assistant & Account Payable Specialist

Join Our Team.

EXPLORE OPPORTUNITIES

Winner, MediaPost's Planning and Buying Awards 2024

Winner, MediaPost's Planning and Buying Awards 2025

New York State Certified Woman Owned Enterprise NYS WBE

U.S. Small Business Administration Women-Owned Small Business Certified Federal Certification

Women's Business Enterprise National Council WBENC certified Women's Business Enterprise.