Run Smarter, More Transparent, and

More Effective Campaigns with

OMtd

An ever-evolving tech stack, born in 2021.

OMtd is an in-house programmatic omnichannel tech stack, built to empower clients with the same level of access and buying power as the largest Fortune 100 companies. Our seasoned team of traders operates beyond routine campaign management – leveraging advanced predictive technology and deep partnerships to ensure transparent and highly effective omnichannel campaigns.

OMtd was created to deliver unmatched results, combining advanced AI-driven audience targeting and premium inventory access to maximize return on ad spend. Since its inception, OMtd has continuously evolved to provide advertisers with best-in-class media buying capabilities, ensuring our clients’ messages resonate with high-value audiences across digital environments.

Cross-Channel Activations

OMtd seamlessly delivers ads across all devices and digital programmatic environments, ensuring your brand's message reaches the right audience across mobile, desktop, connected TV, tablet, and connected home devices. Our ability to activate campaigns across multiple channels guarantees holistic reach and maximized ROI.

Advanced Audience Targeting

Leverage your first-party data with OMtd’s AI-powered models to engage high-value audiences for your campaigns. Our customized audience generation tools are privacy safe and include advanced lookalike modeling and predictive targeting to ensure your campaigns engage the most relevant users across all devices.

Brand Safety

Protecting your brand is a top priority at OMtd. We prioritize brand safety by partnering with third party verification vendors to ensure your ads run in secure, brand-safe environments. In the audio space, AI-powered tools analyze content to prevent ads from appearing in unsuitable inventory, safeguarding your brand across digital channels.

Premium Inventory

Gain access to curated premium placements through our exclusive partnerships with top-tier broadcasters and platforms such as Disney, Paramount, and NBCU. We ensure your ads appear alongside high-quality content, driving brand safety and optimal engagement.

Measurement & Reporting

OMtd provides comprehensive real-time reporting, giving clear and transparent insights into campaign optimizations and campaign performance. With detailed metrics across all channels, we make informed decisions and continuously optimize your strategy for maximum impact.

Buying Power

With predictive clearing, OMtd traders ensure that bids are made and won optimally to drive efficient ROI and keep costs down. Every ad impression is scored based on relevance to the advertiser so that we only bid on the most high-value customers. KPI scoring allows for a waterfall of optimizations on each impression throughout the campaign lifecycle. Through partnerships with premium partners, OMtd achieves rates over 10% lower than other vendor rate cards.