Define the Strategy
Establish clear, measurable objectives that align media investment with your business goals.
Precision by design.
Expertise by nature.
Smarter media buying powered by custom algorithms,
precision targeting, premium inventory and expert strategy.
Cross-Channel Activation
Premium Supply
Transparent Reporting
Flexible Service Models
Cross-Channel Activation
Premium Supply
Transparent Reporting
Flexible Service Models
Cross-Channel Activation
Premium Supply
Transparent Reporting
Flexible Service Models
Cross-Channel Activation
Premium Supply
Transparent Reporting
Flexible Service Models
About OMtd
The power behind the
performance.
Launched in 2021 by media experts challenging conventional programmatic solutions, OMtd has evolved into a comprehensive operating system connecting audience intelligence, media activation, optimization, and measurement. With access to 300+ data providers, OMtd combines Fortune 100-level buying power with the customization, agility, and hands-on expertise of an independent agency to deliver more precise, effective campaigns.
Built to adapt from day one.Everything you need to reach more of the right people
Working Together.
Cross-Channel Activation
Premium Inventory
Advanced Audience Targeting
Measurement & Reporting
Buying Expertise & Control
Our Approach
Strategy First.
Technology With Purpose.
Identify the Audience
Combine first-party data, behavioral intelligence, predictive modeling, contextual signals, and geographic insights to reach the right people at the right time.
Select the Channels
Strategically curate a coordinated mix of premium, high-impact media platforms, private marketplace deals, and channel-specific opportunities to reach your audience and achieve your campaign goals.
Launch & Monitor
Our experienced traders provide continuous oversight of campaign execution, optimizing delivery, frequency, inventory quality, and brand suitability to maintain the highest standards of performance and precision.
Optimize & Evolve
Continuously refine audience strategies, buying decisions, and media investment using campaign intelligence and hands-on expertise.
Omnichannel Activation
DisplayOnline VideoConnected TV & OTTStreaming Audio & PodcastsNative AdvertisingDigital Out of Home
Technology
Precision meets performance.
More than automation. Intelligence with intention. OMtd combines AI-assisted predictive targeting, first-party audience extension, geographic and contextual intelligence, creative retargeting, and sophisticated audience modeling with customized buying strategies to reach relevant consumers across channels and devices.
Every campaign is supported by rigorous quality controls, including pre-bid brand-safety filtering, third-party verification, AI-powered content analysis, and the exclusion of made-for-advertising (MFA) sites.
Trusted by
Our Partners.
As a top Hispanic media and marketing company, our mission is to help brands and marketers to reach their audiences through the power of audio. OMtd has been a key partner for us in the digital audio programmatic space, providing their clients a brand safe environment to reach Hispanic New Yorkers and helping the community to easily access all the health services provided by the government. We are pleased to work with a high-level agency that challenges us constantly in exploring of new data segments and technology for better knowledge and reach of Hispanic New Yorkers.
Proximic by Comscore’s expansive ID-less offerings, which leverage Comscore’s trusted, industry standard datasets, enable sophisticated media buyers to enhance addressability and precision while maintaining the highest standards of consumer privacy. We are proud to partner with thought leaders OMtd, who are leaning into advanced technologies such as our Predictive Audiences offerings to drive outcomes across screens using future proofed, privacy friendly technology.
Good Questions. Clear Answers.
OMtd is a full-service programmatic operating system, integrating advanced technology, custom algorithms, and human expertise to deliver more flexible, effective media buying.
OMtd provides end-to-end programmatic services, including media planning, campaign activation, optimization, brand safety, and measurement. Its specialists manage the complexity, helping clients maximize their media investment.
Unlike a single DSP, OMtd brings together multiple technologies, data sources, and buying solutions, allowing campaigns to be tailored to specific business objectives rather than standard platform configurations.
With access to 300+ data providers, first-party audience extension, predictive modeling, and contextual intelligence, OMtd develops highly specialized targeting strategies to reach audiences beyond standard demographic segments.
Yes. OMtd enables agencies to expand their programmatic offerings without building an in-house trading desk, providing the infrastructure, experienced traders, and operational support to deliver sophisticated campaigns.
Through OpAD Analytics, clients receive customized dashboards, ongoing performance insights, and clear optimization recommendations, providing visibility into how their campaigns are performing.
The process begins with a conversation about campaign goals, target audiences, and business needs. OMtd's team then recommends a tailored approach to achieving those objectives.
Your media deserves
more than an off-the-shelf solution.
