Penn State Online
With more than 17 years working with clients in heavily regulated industries, we understand the level of care and attention to detail that a Penn State Online account and campaigns would require. Our media buying approach keeps your team, your budget, and your recruitment, enrollment, and awareness goals at the forefront.
- Penn State Online is a leading provider of online education that offers more than 150 degree and certificate programs across various disciplines
- Penn State Online has a diverse and global student body of over 20,000 learners who benefit from the academic excellence and reputation of Penn State University
- Penn State Online can help prospective students achieve their personal and professional goals by offering flexible, convenient, and affordable online learning options
- OpAD can help Penn State Online reach its target audience of adult learners who are looking for career advancement or personal enrichment through online education
- OpAD can leverage its network of partnered advertising agencies and platforms to identify the best time frame, markets, and budget for reaching the target audiences
- OpAD can also track and measure the performance of the ad campaigns and provide insights into the target audience’s behavior and preference
Ad spending on non-profit and education has grown year over year from 2020, with a spike of a 33.5% increase in 2021, a 11% increase in 2022, and a predicted 7.5% increase in 2023 (data source chart is shown below).
Recommended Media Mix for Penn State Online
As your one-stop shop for media buying & planning, we would recommend a custom media mix aligned with your goals around recruitment, enrollment, and awareness. Some examples of media placements include:
- Display: Rich Media, Interactive Banner
- Social
- YouTube
- Streaming Audio
- Podcasts
- Over-The-Top
- Out of Home
- Television
- Emerging media trends
four-way swipe
Maximize awareness and drive interaction with rich media
Allows prospective students to explore important information to the process through a multi-directional swipe, creating an immersive and interactive learning experience on pursuing a degree with Penn State World Online.
interactive media
Elevate the ad experience while driving prospective enrollees to the site with the addition of interactivity to banner ads.
BENEFITS:
- Promotes in-banner engagement without need to change sites or switch screens
- Seamless click out to Penn State World Campus
- Added-Value for the build out of more responsive and interactive banner ads with the partnership with OpAD
SOURCES
- https://www.mckinsey.com/industries/education/our-insights/demand-for-online-education-is-growing-are-providers-ready
- Data do not disaggregate impact from COVID-19 (ie, temporary shift to hybrid or distance learning)
- Includes fully distance and hybrid students
- Excludes largest online universities
- Includes Southern New Hampshire University, Liberty University, Western Governors University, and Grand Canyon University