How We Work

Media Buying & Planning to the Core

You’re being told to anticipate media trends. But how? We understand the changing market conditions and strategy necessary to stay ahead, and we’ll keep your campaigns updated in real time.

Data-Driven

Every project’s objective, audience, target demographic, medium and behavioral data is analyzed to determine required spend for effective messaging frequencies and optimal reach.

CUSTOMIZED

Each campaign is unique and requires individualized planning. Our team leverages decades of experience to craft customized media solutions for every campaign.

COLLABORATIVE

Our team works closely together to identify, isolate, and implement the best placements across all media.

OUR PROCESS

With decades of work in digital and traditional marketing, our experience and partnerships allow us to deliver highly-specialized omni-channel programs with the most value and added value, on behalf of our clients and their initiatives.

CAMPAIGN BRIEF

Define goals, who we want to reach, what we want them to do, and how success will be measured.

DISCOVERY & RESEARCH

Define target, quantify audiences, and identify geographies.

HISTORICAL EVALUATION

What worked / what didn’t in the past informs our perspective today.

PRELIMINARY FLOWCHART

Top-line overview of media, flight dates, estimated delivery & budget.

KICK-OFF MEETING

Collaborative discussion between client and OpAD team to influence next steps.

DETAILED MEDIA PLANS

Comprehensive strategy and justification per media type and vendors are compiled and presented for approval.

IMPLEMENTATION

Traffic and QA creative, manage vendors, and utilize detailed checklists to ensure exceptional quality and reduce unwelcome surprises.

CAMPAIGN EVALUATIONS

Review deliveries, evaluate performance, flag concerns, highlight successes, and push vendors to greater effectiveness.

REPORTING & OPTIMIZATIONS

Detailed data distilled into digestible reports. Optimize placements and reallocate dollars when desirable.

FINAL SPEND REPORT

Media deliveries and costs are reconciled.

RECAP

Details shared on delivery and performance by media type. Success measured.

We Sweat the Small Stuff

360° multi-platform execution

We commit to the account regardless of the campaign size, so you can expect an industry-leading, omnichannel campaign plan to reach your target audience every time.

Better Value

Relentless, strategic negotiating and additional consideration for preferred placements, often lower rates, and best-practice executions.

Polished but Personal

We focus on the here and now. There’s no bait and switch from our initial conversations to the final partnership.

Exceptional Execution

Our team's extensive background and expertise provide our clients with unparalleled results and service through highly-discounted rates, bonus time, space, impressions, as well as real-time learnings and media market conditions.

What We Do

From digital—Programmatic, Paid Social, SEM, and more—to traditional—TV, Out-of-Home, Radio, and Print—we deliver exceptional service and metrics for our clients.

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