Media Buying & Planning to the Core
You’re being told to anticipate media trends. But how? We understand the changing market conditions and strategy necessary to stay ahead, and we’ll keep your campaigns updated in real time.
With decades of work in digital and traditional marketing, our experience and partnerships allow us to deliver highly-specialized omni-channel programs with the most value and added value, on behalf of our clients and their initiatives.
DISCOVER & IDENTIFY
Define goals, who we want to reach, what we want them to do, and how success will be measured.
DISCOVERY & RESEARCH
Define target, quantify audiences, and identify geographies.
What worked / what didn’t in the past informs our perspective today.
STRATEGIZE & PLAN
Top-line overview of media, flight dates, estimated delivery & budget.
Collaborative discussion between client and OpAD team to influence next steps.
DETAILED MEDIA PLANS
Comprehensive strategy and justification per media type and vendors are compiled and presented for approval.
IMPLEMENT & EVALUATE
Traffic and QA creative, manage vendors, and utilize detailed checklists to ensure exceptional quality and reduce unwelcome surprises.
Review deliveries, evaluate performance, flag concerns, highlight successes, and push vendors to greater effectiveness.
MEASURE & REPORT
REPORTING & OPTIMIZATIONS
Detailed data distilled into digestible reports. Optimize placements and reallocate dollars when desirable.
FINAL SPEND REPORT
Media deliveries and costs are reconciled.
Details shared on delivery and performance by media type. Success measured.
We Sweat the Small Stuff
360° multi-platform execution
Polished but Personal