Medical Cannabis Awareness
The objective was to significantly enhance awareness among New York State practitioners and potential patients on behalf of the NYS Office of Cannabis Management, fostering an environment that encourages medical certifications. By doing so over 4 weeks, OpAD bridged the gap in knowledge and accessibility, ensuring that more individuals were informed and motivated to purse necessary certifications for improved health outcomes.
TACTICS
The Medical Cannabis Awareness campaign utilized social media platforms such as Facebook, Instagram, and LinkedIn to maximize reach among New Yorkers aged 21 and older through targeted ads, employing an array of creatives to promote education, awareness and to drive site traffic.
Leveraging streaming video content across programmatic and site-direct vendors enhanced awareness through video completes and various targeting strategies. Furthermore search reached individuals seeking information and/or resources relating to Medical Cannabis Awareness.
Additionally, leveraging eNewsletters on sides like doNYC and HealthComMedia integrated the key messaging into curated content, which excelled in maximum exposure and engagement.
Strategy
42.5k Clicks
WEBSITE REACH
1 Million
VIDEO COMPLETES
9.8 Million
IMPRESSIONS
