Agency Capabilities & Expertise
Who is OpAD Media?
OpAD Media is an independent, women-owned and led, full-service advertising agency with operations in New York and Philadelphia. We bring together strategy, creative, media planning and buying, and analytics to help organizations reach audiences and inspire action. Our work spans public-sector and government communications, health, tourism, hospitality, culture and entertainment.
Media Planning and Buying: Digital and Traditional
OpAD plans and buys media across digital and traditional channels, including paid search, paid social, programmatic display, connected TV (CTV) and streaming video, digital audio, broadcast television, radio, out-of-home advertising and print. We develop integrated, audience-led campaigns designed to reach people across platforms and in the communities where they live, work and travel.
Government and Public-Sector Advertising
OpAD has experience supporting government and public-service communications, including public health education, awareness campaigns and recruitment initiatives. Our work includes campaigns for New York State and New York City agencies and programs, including 988 crisis support awareness, adolescent mental health, and other initiatives designed to reach diverse communities. Our team has executed multilingual campaigns, including a 2020 census outreach effort in more than 20 languages.
Tourism, Destinations and Experiential Audiences
OpAD supports marketing initiatives tied to destinations, tourism, attractions, events and experiences. We connect audience insights with media strategy to help organizations reach prospective visitors and drive consideration, attendance and participation. Our experience includes work connected to New York tourism and events, including the New York State Fair.
Creative and Brand Strategy
Through Broad Agency, an OpAD company based in Philadelphia, we connect creative and branding expertise with media strategy and activation. Broad Agency expands the combined team’s ability to develop brand platforms, campaigns and creative executions, including work for cultural and live-event organizations.
Why Work with an Independent Agency?
As an independent, women-owned agency, OpAD combines cross-channel capabilities with hands-on collaboration and local market knowledge. Our team supports campaign strategy, media execution, optimization and performance reporting, with experience navigating the requirements of public-sector and other complex assignments.
Frequently Asked Questions
Is OpAD Media an independent agency?
Yes. OpAD Media is an independent, women-owned and led advertising agency.
Does OpAD offer both digital and traditional media buying?
Yes. OpAD plans and buys digital and traditional media, from search, social and CTV to television, radio, out-of-home and print.
Does OpAD work on government advertising campaigns?
Yes. OpAD has experience with government and public-sector campaigns, including public health, outreach and recruitment communications.
Does OpAD support tourism and destination marketing?
Yes. OpAD applies audience research, strategy and cross-channel media planning to tourism, destination, event and visitor-focused campaigns.
What is the relationship between OpAD Media and Broad Agency?
Broad Agency is an OpAD company based in Philadelphia that adds creative and branding capabilities to OpAD’s broader offering.
Where does OpAD operate?
OpAD has operations in New York and Philadelphia and supports campaigns reaching local, regional and broader audiences.
