OpAD Media Acquires
Broad Agency

We're excited to share that OpAD Media has acquired Broad Agency, bringing together two independent, women-owned teams who share a belief that we need to rethink the full-service agency model. OpAD remains media-focused at its core. What changes is the breadth around it: added creative, branding, and marketing depth that makes the work more connected without changing who we are.

In an outdated market that forces a choice between scale and specialization, we don't ask you to compromise. We've intentionally built a high-touch operating model designed to work better for modern campaigns. Rather than treating media and creative as separate tracks, the combined team has built a structure where the two operate in tandem.

That means everyone is in the room earlier and stays in the room longer.

You are not sitting with a media team on one side and a creative team on the other, each waiting for their turn to weigh in. You're watching the strategy get pressure-tested in real time. A creative idea gets stronger because media is already saying, this will need to work in six seconds here, but can carry more story and detail over there. A media plan gets smarter because creative is already saying, this audience may need a different entry point, a different tone, or a different format entirely.

Then the campaign launches, and the room does not empty.

You are not coming back two weeks later to hear only that impressions are pacing correctly or that one platform is outperforming another. You are looking at performance with people who can actually do something with it across both media and creative in real-time.

For us, integration isn't a service model, it's an operating model. That means fewer handoffs, tighter conversations, faster decisions, better adaptation, and a team structured to respond together as the work evolves. You're a partner, not a project manager.

With OpAD and Broad joining forces, you get both the confidence that the campaign is being managed with rigor and the sense that it is being actively cared for, creatively, as it unfolds.

In a space long defined by tradeoffs, OpAD and Broad are building something more deliberate: a model where independence doesn't mean fragmentation, and integration doesn't come at the cost of care.

The industry talks about alignment. We built for it.